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Brand Analysis
Bettua. Design a stylish brand image and solid web positioning
The Marras family, our client, passionately tends to their historical olive groves with a keen eye for innovation and the future of upcoming generations. This drive led them to establish a line of high-quality olive oil production with a strong and distinctive brand image, one that captures the values and attention to detail that define the company.
Listening to their needs and understanding their target market were essential steps in crafting a solid web strategy. After conducting a market analysis to assess the client’s current positioning and identify differentiation opportunities, we collaborated closely with the client to establish Bettua’s vision, values, and mission. These became the foundation for creating a unique brand identity.
Our team worked on various aspects, from crafting the brand identity to packaging, naming, and website development, all aimed at encapsulating the company’s historical roots, connection to the land, and tradition, all with a modern twist to captivate consumer attention. After the first step we proceeded to design and to develop the website. The homepage serves as an introduction to the company, emphasizing its strong ties to the olive oil tradition of Gonnosfanadiga. The website also features informative sections detailing the various oil varieties produced by Bettua, production techniques, and sustainability efforts. Additionally, we implemented a product showcase, offering visitors all the necessary information for informed purchases.
The remaining design work culminated in a minimalist packaging line, intended to convey authenticity and refinement. As a result, Bettua has successfully positioned itself, particularly in the Ho.RE.CA and Hospitality sectors, as a producer of premium olive oil.
This collaboration has yielded a brand that embodies tradition, quality, and excellence, positioning Bettua as a notable player in the high-quality olive oil production industry.
ClientSmart Sensory SolutionsServicesDevelopment; business design; Service Design; Web MarketingTechnologiesNode, angular, mongodb, docker, pythonLinkwww.smartsensorysolutions.com