Solution for sensory analysis and consumer tests.

Smart Sensory Solutions supports companies in the adoption, implementation and management of sensory analysis, consumer science and customer satisfaction testing. The need of the Smart Sensory Solution team was to create a simple, innovative and modular software for the application of sensory analysis and consumer tests. We started by supporting the team both in the idea development and in the business design phase, realizing in 2018 the first launch of the MVP, the Smart Sensory Box, the first combined hardware-software platform for the management of sensory tests, consumer science and customer satisfaction. The developed software stands out for its characteristics of flexibility and ease of use. Capable of acting locally, it reproduces a complete sensory laboratory outdoors. The sensory tests are installed inside the box which acts as a portable server by generating a local wi-fi network. It is possible to connect to the test interface through any device, without the need for an internet connection. Smart Sensory Solutions is a project that currently involves three of Innvoyou’s services : system development and activity; service design; digital marketing. The last two work areas were involved in a delicate rebranding step which involved the creation of the new coordinated image of the company and the product, a new website, a complete restyling of the promotional materials and the preparation of a new digital plan to start a content marketing plan and lead generation actions.